The Joy of Selling: Breakthrough Ideas That Lead to Success in Sales
Steve Chandler
Robert D. Reed Publishers (2003)
ISBN 9781931741262
Reviewed by Gina Holland for RebeccasReads (4/08)
Oh, the joys of selling. How many of us wish that we could be great at selling? Some of us are good and some of us are just really, really bad. In my opinion, selling is nothing more than a sort of art. It’s like trying to win someone’s attention and then keeping that attention. It’s like forming a scenario for that person and then seeing what they like most about it. Selling is like appealing to someone’s nature and then keeping them interested for a long time to come.
In his book, “The Joy of Selling,” Steve Chandler teaches us the best ways to become a great salesperson. He brings to life the best ways for us to attract customers, hook them and to keep them happy. He also will show you ways you can lose customers as well. He shows you how to have high expectations for yourself and how that will work for you. There are so many ways that a salesperson can go about selling. Getting started is the hardest part, but once you reach that place where you feel comfortable, then it gets a whole lot easier. The main thing to remember is that selling and buying inspires the world. In this book, Steve Chandler appeals to the adult group, and maybe the younger generation just starting out in life, if selling is what they decide to do.
In today’s world, selling is very important. It brings more money to places, sometimes power as well. Some folks think that in the selling world, it takes a few phone calls, and maybe one or two visits to prospective customers, to get and keep those customers. But in the real world, you must spend time and energy on customers if you hope to succeed in peaking their interest in your products and pricing. For example, a person with plenty of enthusiasm, versus someone who is not so enthusiastic, will sell more and keep more customers in the long run. After you get established with regular customers, Steve shows us how to troubleshoot and help them if they have questions about your products or prices. Our main goal is to come to an agreement in order to make the customers come back to you again and again. If there is someone else out there who can offer a customer more for a better price, you better believe that customer will move onto some other company. You need to keep communications open at all times with your customers. Find out what makes them happy and what doesn’t. Then work with them however you can.
You can make a lot of money in sales. The amount of money you can make depends on how much of yourself you put into the selling. Remember that time is money. So if selling is what you decide to do and you are really great at it, just remember the most important thing is to keep open communication between yourself and customer, talking things over, and never quit. The more time you put into your work, the happier you can make everyone! Anyone who is a salesperson or is thinking about becoming a salesperson should read “The Joy of Selling.” It has a lot of wonderful tips and ideas for the perfect seller.
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